The services we provide have personalisation, understanding and anticipating customer behaviour as fundamental parts of satisfying customer expectations and needs. When we implement and maintain data-driven functionalities, we always keep data protection principles in mind.

Our dedicated Privacy Team consists of a Group Data Protection Officer and locally appointed Data Protection Officers. The team works on a daily basis to provide Viaplay Group with the necessary tools and guidance for applying privacy by design and default principles across the organisation. Viaplay Group has a yearly privacy roadmap and governance wheel, indicating yearly goals and achievements for our data protection work. We require our service providers to process and protect personal data in accordance with our own high standards, which include state-of-the-art technical and organisational measures.

We believe privacy awareness should flow throughout our whole organisation. Data protection awareness trainings are mandatory for all employees. In addition, targeted trainings are held where necessary, internal monthly privacy newsletter distributed and our internal privacy podcast "It's confidential" is produced together with other initiatives to constantly drive, raise and maintain awareness within Viaplay Group.